Apple tech museum in Moscow, how to get into the world of apple

Five hot places for Apple fans where everyone should visit. One in Moscow



Five hot places for Apple fans everyone should visit. One in Moscow

If you watch Apple presentations, chances are that you have at least once wanted to be in Apple Park and see the company’s futuristic campus. The wallpapers on macOS are landscapes of famous places, bloggers find the same angles and compare the macOS desktop with their pictures.

For the Apple fan, there are achives scattered around Europe and the U.S., and one of them can even be found in Moscow. Collected the most significant places.

1. The visitor center at Apple Park. Almost at the headquarters.

Only its employees are allowed to enter Apple’s office in Cupertino, although the exterior of the building attracts a lot of attention. So the company found a solution – an Apple Park visitor center overlooking the headquarters.

This is the first part of the campus that has become accessible to visitors. Externally, it is in the same style as the company headquarters and most of the Apple Store: wooden tables and ceiling, glass transparent walls.

This part of the campus will allow you to try out new technologies. Above all, it will give an understanding of how augmented reality works.

Inside the room in the center is a 3D model of the headquarters. You can explore both the 3D model on the table and the AR elements from the iPad. These have been talked about at iPhone presentations for the past three years.

That same 3D model of the Apple Campus. That’s why there are so many people with iPads around it.

This is what Apple headquarters looks like from the tablet.

You can see the Apple Campus in person, but only from a distance. You can see it from the rooftop terrace of the visitor center.

This is the view of the company’s headquarters in Cupertino. Fact: There is a grove of 9,000 trees and shrubs in front of it.

There are a total of four spaces available in the center: in addition to an exhibition with a mockup of the campus and a terrace, there is a cafe and an Apple Store.

In the latter you can buy branded Apple T-shirts with your logo (from $40) or a print like “I visited the Apple Campus. But that’s all I’m allowed to say.” This is the company’s ironic reminder that it doesn’t allow leaks from the office.

2. All About Apple Museum in Italy. There’s a computer there that’s an “apple crate.”

The company’s tech museum in Savona, west of Genoa, occupies a huge room at the University of Savona. Founded in 2002 by developer Alessio Ferraro, it is considered the largest museum of Apple technology in the world.

It includes more than 10,000 exhibits. Among them are the Apple-I in an “apple crate,” the Apple Lisa, named after Steve Jobs’ daughter, the first computer mouse, and the first CD player.

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Apple I, the company’s first computer, with a wooden case. It was also the first PC in the world to be sold preassembled. For its design it got the nickname “apple crate”, looking like a typewriter.

The Apple Lisa, named after Steve Jobs’ daughter (left).

A museum gimmick is the sequential arrangement of exhibits. Signs on the stands show the evolution of the lines of devices, no need to explain anything.

Stand with different generations of iPods. The arrows show how the Apple players have changed from generation to generation.

You can not only look at the exhibits, all the devices are in working condition. So you can assess not only their bodies, but also the software – the interface, the speed of operation, the installed software.

All About Apple usually opens on Saturdays and runs with a break in the afternoon. Admission costs from $6.80. The easiest way to get to Savona is by train from Genoa – a half-hour train ride from the main train station.

3. Apple Fifth Avenue in New York. The Apple Store!

The most famous Apple Store in New York is located on 5th Avenue.

To see it is easy – among the skyscrapers stands a glass cube with an illuminated company logo. And the Apple Store itself is located underground.

From the surface the store is accessed via a spiral stainless steel staircase. Inside the store you will not be left without light – the ceiling is designed so that a large amount of daylight enters the room.

Special constructions to let in daylight.

This is what it looks like from the outside.

Otherwise, the store follows the precepts of the Apple Store. The showroom showcases the company’s entire assortment, not selectively, with each device available in all sorts of colors.

Apple Fifth Avenue was opened personally by Steve Jobs in 2006 and invited the first visitors there. Since then, the store has changed. In the fall of 2019, the space was renovated. The area of the store has almost doubled in size and the ceilings are higher.

4. Santa Catalina Island, Calif. The desktop wallpaper can be seen live

Imagine: you open your macbook, and behind you is almost the same landscape as on your desktop. It’s a realistic way to do that. Apple puts photos of existing locations as the default desktop wallpaper. And the places themselves are in the U.S. or Europe.

You can organize a challange – find all the landmarks that have appeared on the macOS desktop. For example, the blogger Andrew Levitt did.

In a separate video, he captured the wallpaper of the latest macOS – Catalina, which is Santa Catalina Island in the Pacific Ocean, near the coast of California. You’ll need a U.S. visa and a quadcopter to get there.

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There are two ferries from Los Angeles to the island. You can stay right on Santa Catalina in the town of Avalon – there are dozens of hotels.

City of Avalon on the shores of Santa Catalina

Recognize the views?

You can only capture views like the ones on your Mac’s desktop with a quadcopter. If you’re staying in Avalon, you’ll have to walk across the island. The scenery is taken from the side of Starlight Beach Preserve, which is on the opposite shore. And the island is 35 kilometers long. So if you really do such a challange, only the bravest and toughest will do it.

5. Apple Museum in Moscow. It is not necessary to go abroad.

The Moscow museum is located on Dmitrovskaya subway station near Flacon. In it you will find the company’s first computers, device lines, historical books about the company and collectible badges.

The museum was created by collector Andrei Antonov and founder of re:Store Evgeny Butman.

There are hundreds of historical devices in the collection. The devices are arranged so that you can see their evolution – from the first model to the newest.

Apple II is the oldest computer in the Moscow museum. Released in 1977.

Most of the devices are also in working condition. You can work or play behind them!

The entrance fee is 250 rubles for schoolchildren, 350 rubles for students and 400 rubles for adults. To study the device you can on your own or as part of a tour group of up to 26 people. The museum is open on weekends from 12 to 18 hours.



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In February 2012, Russia’s first Apple Museum was opened in the labyrinths of Tagansky lanes. We will find out how the collection was created, what motivated its creator, how it all developed into an exhibition and what to expect in the future in an interview with Andrei Antonov.

Passion for collecting. That’s exactly how you can call Andrew’s hobby. The passion did not arise on an even place. Like all the children of the 70s of the last century, he was hooked on philately. In addition to a passion for stamps, there was an interest in technology, which led to his enrollment at the Ryazan Radio Engineering Institute. That’s where his main profession was chosen.

So Andrey would toil for the good of his motherland in Scientific Research Institute of Radiophysics, if not for geopolitical changes in the world and particularly in the USSR.

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V.K. First acquaintance with Apple technology?

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At the beginning of the nineties, I left the Radiophysics Research Institute and went to a company that sold computer equipment for publishing houses. This is quite sophisticated equipment, especially in the mid-nineties, it was not just ‘PCs’, but complicated hardware-software systems.

I have always been interested in technology and have been a big Windows apologist. I installed version 3.0 on a lot of people, and I knew the system well. My friends from Kommersant Publishing House introduced me to Mac. It was just “space” as compared to our AT (we were talking about PCs with Intel 80386 processor). I immediately liked it better than the Windows PC – I did not have to spend much time on setup, I turned it on and immediately worked. And only a few years later, working in , I fully started to work on macs.

V.K. When did you start collecting Apple products?

By 96, I joined DPI, which was the official distributor of Apple in Russia. Which was run by Evgeny Butman, with whom the Museum was subsequently created.

It was there that I began collecting. Apple was going through a tough time at the time, Jobs had not yet returned, and it was necessary to somehow stimulate sales. And the dealers were offered a trade-in offer: you could bring in your old Macs and get a discount on a new computer.

That is how I began to collect this collection for myself. I bought back the exhibits I brought for a small fee and cleaned and restored them to working condition at home. In addition, there was a Macintosh “community” of my own in Moscow, not very large, but there was a core of its own, which met regularly, discussed and shared the news.

V.K. How long did it take to build the collection?

In 2002, I was already working at the Pushkinskaya Ploshchad printing house as head of the prepress department.

There were more opportunities to store equipment: a lot of space. Computers were disassembled, cleaned of dust and dirt, and brought up to date.

At one time there was so much equipment accumulated that the visiting guests began to recommend organizing a museum.

V.K. How were the first steps made? Who helped and how?

The first step was made with the help of SLTV journalists, who shot the first video about the future museum.

Then Yevgeniy Yurievich offered his help with the premises, and we finally opened our doors 3 years ago, at the end of February. There were a lot of journalists, at first we were in a small room next door, and by August we moved here, where we live up to now.

V.K. I saw that you have glasses from the Apple party.

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Yes, Wozniak made them in the early ’80s, only 30 of them. Many visitors used to wear them, but now I almost don’t allow them- I don’t want to test the theory of probability, they can break. So I put them away out of harm’s way.

V.K. How did you get them?

On eBay, when there wasn’t such a boom around Apple. There was, of course, a “fight” for them, but the price in any case was not comparable to the current one, and they are not so easy to find.

V.K. I also noticed that there’s a Newton in a transparent case.

Unfortunately, this is not a prototype, but just a sample for developers, which was handed out at one of the specialized conferences. Prototypes are very expensive and require a whole other level of funding to acquire.

The only prototype I have is a TV set-top box which has never been put into production.

Otherwise, yes, there is a Newton 110 in a transparent case. It was the first independent work by Jonathan Ive, who at the time worked under Robert Brunner.

V.K. The question about the money? Have you considered selling the Apple I?

That’s a replica (laughs). We don’t have enough money for the Apple I.

I bought it from an engineer in Southeast Asia. I’ve had it for a long time, I didn’t have much hope for the original, and I have to show not only pictures on the tours. Recently we put it on display.

V.K. You mentioned that you are concerned about the integrity of the glasses. What about other exhibits, do they often break?

No, you know, if they break, it usually happens by itself. Or a disk fails, or some other failure. There has never been a single case of vandalism in the history of the museum.

And on the whole, I look at it quite calmly. Well it happens not deliberately drop a mouse or something else. It’s no problem, nobody is safe from that. And the iron is repairable. And never scold for this, and certainly do not require financial compensation.

We don’t have “Don’t touch” signs, you can do anything, just don’t put your fingers in the sockets (laughs). You can ask questions and play with the computers. That’s what a museum is supposed to be. People need to be given an opportunity to feel what it was like 30 years ago.

V.K. Let’s talk about financing the museum. Have you ever thought about approaching Apple?

Apple is a strange company – they do not even support museums in their country. Although in America there are bigger collections and they have plenty of rarities. We use the Internet to talk to our colleagues and discuss various issues.

Now Apple is building a new campus, and collectors are preparing a petition to make a remembrance corner there. But they’re sticking to some corporate logic of their own. After all, when Jobs came back to Apple, they had a little museum there. He was very jealous of everything that had been done without him, especially under Scully. And he said that all this stuff should either be thrown out or given away to universities, “We’re not looking back-we’re looking to the future!” And that’s it, that’s the company’s policy, part of its DNA.

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V.K. What is the format of the museum in general?

I know some collectors we have an interesting idea. One team has a large collection of Russian computers, about 150 copies, all in working order. Another has a huge collection of video sets from the 70s. And a third has an impressive collection of mobile technology.

We got together recently, and we discussed it. It would be great to make a big museum cluster.

V.K. Thank you for the interview, is there anything you would like to wish our readers?

Who does not know history, doomed to repeat the mistakes of the past. Go to museums.

As for, I can say: guys, try to use the potential that is in my museum. Now all the thematic resources look the same, the content is the same, and it’s banal that it becomes uninteresting to read. But I have a lot of literature which is not in the digital format and on which you can do very in-depth research. It will give exclusive material to a resource and will interest the reader, and I, in turn, will help to compile it.


After the interview, I was stuck for a long time at the shelves with magazines and books that reflect the history of a great company. In the pages of the books I found the most unique prototypes that Apple experimented with in the early 90s.

And this is just one of the prototypes. So I recommend anyone interested to visit the museum and see for themselves the experiments with navigation systems in 1990 – variants of laptops from the late 70’s, prototypes of wearable computers and much more. And most importantly, do not hesitate to ask Andrei questions. He’s easy to share his knowledge.

You can also get a chance to work behind some of the rarest Mac models, like the Twenty Anniversary Mac.

Right now the museum is in a difficult situation and needs our help. Funds from tours and souvenir sales aren’t enough to pay the rent on the space. Moving to another location, could potentially lead to geographic neglect and an even greater decrease in visitor traffic.

If you have an opportunity or thoughts on how to remedy the situation, please contact Andrew at . Thanks from the entire community of Apple fans!

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